The purpose of this role is to support Client Director to effectively execute client’s paid media campaigns from planning to activation. You will be the day-to-day lead in managing client media requests and work closely with all functions within the media activation team to ensure timely delivery of projects with highly efficient workflow processes.
Dentsu is the largest agency brand and fifth largest agency group in the world.
We provide a wide range of services in eight business domains:
- Marketing
- Digital Marketing
- Creative Sphere
- Promotions
- Media Content
- PR
- Global Business
With more than 60,000 professionals in over 145 countries and regions, Dentsu identifies—through a variety of communication domains the core issues faced by our clients. We then provide the optimized, integrated solutions required to solve these issues.
What You'll Be Doing
- Assist in the development of client performance media strategies to help define KPIs and strategy.
- Take the initial campaign brief and be responsible for the creation of best in class, practical, accountable plans for delivering the business value our clients are seeking.
- Be responsible for the development of clear plans and presentations to clients, internal agency teams and client servicing department detailing how a client’s objectives are to be met through performance channels.
- Ensure all plans are delivered with the required level of rationale to enable client teams to competently relay the nuances of the plan.
- Be responsible for PO and finance management
- Attend catch ups with internal client teams to ensure you are aware of all upcoming campaigns and report on campaign performance.
- Be a trusted, knowledgeable source of information and expert in digital marketing.
- Develop positive relationships that reflect true partnership in achieving the objectives of the client’s business and the goals of the client.
- Ensure all media schedules, forecasts and recommendations are fit for client and it’s easy for the client to access and review the work (e.g. URLs, passwords, formats, conference call details, etc).
- Ensure all campaign costs are accurately quoted and campaign forecasts are approved by respective Performance Directors.
- Ensure media schedules are delivered to and approved by the client prior to campaign going live.
- Ensure clients are notified immediately of changes to project scope or project costs.
Leadership & Management
- Take responsibility for the reporting and optimisation of clients’ Performance Media activities, ensuring that all campaigns are executed to plan through close collaboration with Activation Managers and Executives.
- Be a master of our internal processes and ensure this is filtered down through your team.
- Lead the day-to-day client relationship, campaign or project development and execution.
- Be responsible for client PO and invoice management
Skills You'll Need
- Minimum 3-4 years’ agency side experience in a digital strategy and/or execution role
- Good understanding of planning performance campaigns across the various mechanisms, channels and buying models
- Practical expertise in performance activation on self-service biddable platforms (knowledge of additional tech platforms is an advantage too)
- Experience managing a team to deliver best in class client campaigns
- Experience managing senior client relationships
Professional Skills
- Articulate presenter, with the ability to present to senior clients and internal agency teams, comfortable with showing what data means and how we can take action based upon it
- Passionate about and engaged with the fast-changing world of performance media and digital marketing
- Committed to building a career in a digital performance marketing agency
- Strongly numerate and comfortable manipulating data sets
- Highly literate with a good understanding of how language is used to communicate to different audiences.
- Commitment to deliver first class work every time, and never leave a quality issue unchecked
- Diligence and attention to detail in optimisation and reporting
- Excellent analytical and organisational skills alongside high attention to detail
- Strong stakeholder management and interpersonal skills
What Success in this role looks like
- Consistent delivery of high-quality campaigns in a timely and accurate manner
- Have built strong relationships with dentsu and client partners
- Following all Finance and QA processes to ensure accurate campaign reconciliation
- Contribute towards case study development, platform POVs and blog posts