Job Description
- Take full ownership of one of FairPrice Group's key business unit accounts, acting as the primary point of contact for performance marketing strategy and results.
- Lead the paid marketing efforts in hypothesizing, conceptualizing, and executing campaigns, with a focus on efficient return on ad spend and lowering customer acquisition costs.
- Plan, launch, and manage performance marketing campaigns end-to-end - including budget allocation, bid management, ad placement, and creative testing.
- Identify target audiences, develop compelling ad copy and creatives, and optimize campaigns for maximum ROI.
- Monitor and analyze performance against traffic, CPA, and ROI goals, continually developing and implementing recommendations for optimization and growth.
- Utilize web analytics and attribution tools to track campaign performance, user behavior, and conversion funnel optimization.
- Design and run A/B tests and experiments to validate or disprove assumptions, and translate findings into actionable strategy.
- SEO and GEO (Generative Engine Optimization) initiatives, improving organic visibility on traditional search engines as well as AI-driven search and answer engines
Job Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3-5 years of hands-on experience in performance marketing.
- Deep proficiency in Google Ads, Meta Business Suite, TikTok Ads Manager and Programmatic platforms.
- Strong analytical mindset with proficiency in Excel/Google Sheets and Google Analytics.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
- Digital-savvy with knowledge of retail, branding trends, and consumer insights.
- Strong attention to detail with the ability to manage multiple projects simultaneously.
- Excellent communication and organizational skills.
- Adaptable and comfortable in a dynamic environment with evolving priorities.
- A collaborative team player with a proactive attitude to support various brand initiatives.