Google - Measurement Product Specialist

Location: Singapore
Business sector: Data Analytics
Job reference: 483600
Published: 6 months ago
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
 
As a Measurement Specialists (MS), you will help advertisers scale their use of Google measurement and attribution solutions to drive measurement maturity. You will have product expertise in specific Google measurement solutions and action on the insights produced. You'll work closely with Large Customer Sales pods and help advertisers deploy the latest measurement technologies to drive measurement maturity in the South East Asia (SEA) region. You will influence advertisers to take the necessary actions to properly determine brand, media customer value, and channel impact. You will be aligned at the country level and may develop strategic measurement plans for their book of business, develop activation plans, and track progress against them.
 
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
 
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone. 
 
 
What You'll Be Doing
 
  • Activate South East Asia (SEA) strategy through deep client consultations and product roll-out, increasing privacy foundations product adoption and 1PD integration.
  • Utilize product and feature adoption in Analytics, and support other product specialists with complex attribution cases.
  • Engage in client conversations around advanced measurement or full funnel measurement.
  • Work on alignment to product with Go-To-Market teams for Fund Programs management and client activation.


Skills You'll Need

Minimum qualifications
 
  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience with measurement platforms, analytics, and attribution modeling.
 
Preferred qualifications
 
  • Experience with leading third-party measurement, site analytics, CRM, and data systems.
  • Experience in working with and influencing advertiser/agency decision-makers.
  • Experience with Implementation/Configuration of Measurement, Web Analytics or Attribution Strategy (e.g., data-driven attribution/non-last click attribution, cross-device measurement, conversion tracking, Geo-Experiments, Incrementality/Lift, online-to-offline measurement, offline data import).
  • Knowledge of Google measurement capabilities across ad and media platforms including Google Ads, Search Ads 360, and Analytics.
  • Understanding of the digital ad ecosystem and recent privacy changes.