The role reports to the Content Account Director.
Key Responsibilities
- Support the development and execution of content strategies and editorial calendars for client social media accounts across Instagram, TikTok, Facebook, YouTube, and LinkedIn.
- Write clear, engaging, on-brand copy for social posts, captions, video scripts, and campaign content across a range of client categories and tones of voice.
- Research platform trends, audience behaviour, competitor content, and cultural moments to fuel ideation and keep client content sharp and timely.
- Assist in the identification, outreach, and briefing of influencers and content creators for client campaigns, supporting end-to-end coordination and delivery.
- Coordinate with internal creative teams, videographers, photographers, and external vendors to ensure content is produced on time and to brief.
- Schedule and publish content across client channels, maintaining platform best practices and consistent publishing rhythms.
- Track and compile performance metrics from social media analytics tools, contributing to campaign reports and optimisation recommendations.
- Support the preparation of client presentations, content proposals, and campaign documentation with well-organised, clearly written supporting materials.
- Maintain content libraries, asset management systems, and project trackers to ensure smooth workflow across accounts.
Requirements
- 1-3 years of experience in a content, social media, or digital marketing role within an agency or brand environment.
- Strong copywriting and editing skills, with the ability to adapt tone and voice across brands, platforms, and content formats.
- Good working knowledge of social media platforms — you understand what performs, why, and how to tailor content for each platform's audience and algorithm.
- Familiarity with influencer marketing processes, from creator identification through to campaign tracking and reporting.
- Basic proficiency with social media analytics tools (e.g., Meta Business Suite, TikTok Analytics, Google Analytics); experience with scheduling tools is a plus.
- Organised and detail-oriented, with the ability to manage multiple tasks across concurrent accounts without dropping the ball.
- A collaborative, proactive attitude — you take initiative, ask the right questions, and follow through on your commitments.
- Proficiency in Microsoft Office or Google Workspace; experience with Canva, Adobe Creative Suite, or project management tools (e.g., Asana, Notion) is an advantage.
- Contract Terms: This is a 12-month contract role based in Singapore. Candidates must be available for the full duration of the contract.