Scope of role:
- Manage end to end in the media planning development process.
- Management of the implementation of plans through to their delivery and quality control of all buys.
- Manage deliveries from specialist services within the agency.
- Ensuring all media goals and strategies are delivered by all managed and executed within budgets.
- Ensure due diligence on media budgets.
- The day-to-day project management of media solutions.
- Work closely with the regional team to ensure quality of the work and meets guidelines.
Key Responsibilities:
Account Administration
- Account administration management such as arrangement of meetings, preparation of work-in-progress reports; compilation of project reports; financial administration etc. A level of pro-activity to these tasks will ensure the smooth running of the account(s) and team along with compliance to deadlines.
Competitive Reviews
- Compiling competitive data and helping to create insightful presentations. This should include the interrogation and manipulation of data, presented in a clear and concise manner, and supported with a point of view / implication.
Preparing Buying Briefs
- Support Account Managers in helping to prepare buying briefs for the Trading Community or directly to the media vendors.
- To follow up the brief by finding the answers to any questions asked by the trading teams and further having an opinion in assessing the media responses.
Strategic media development
- Involvement of insights & media strategy development across client categories in line with global/regional guidance.
- You will be expected to be a vital part of our creative offer; this will include participating in formal and informal brainstorm sessions; and generating fresh new ideas.
Origination of the Media Plan
- Support the manager to create clear and coherent plans that bring the media strategy to life.
- Support in client presentation and workshops when required.
- Work closely with the regional team to ensure smooth and relevant translation from strategy to plan.
Execution of media plans and campaigns
- Ensure that signed media plans are executed in a timely manner.
- To work closely with ad trafficking team, site tagging team, ad ops team & campaign tagging team where necessary.
- For self-served platforms, ensure that campaigns are setup and executed accurately based on signed plans.
- For managed service medias, ensure that the relevant third parties are brief accurately and to follow up on media execution in a timely manner.
- Ensure all campaigns are monitored closely & pacing well.
- Timely delivery and upkeep of all relevant reporting systems and templates (media plans, interim reports reports).
- Management of post campaign reporting that quantifies the value of the media strategy.
Finance communication
- Ensure media invoices are checked correctly and returned to Finance within the agreed timeframe.
- Excellent attention to detail and the ongoing ownership of reporting and management of the trading team to ensure 100% accuracy.
Required Skills:
- Bachelor's degree with 1 year of experience in marketing/advertising, preferably media. Fresh grads with advertising internship experience are welcome to apply!
- Good planning, organisational and interpersonal skills.
- Proactive, flexible, energetic and approachable.
- Strong team player with initiative and a positive, constructive mindset.
- Eager to learn with a passion for self-development.