As a Senior Programmatic Executive in the Addressable Investment discipline, you will support the planning, activation, and optimisation of programmatic advertising campaigns across Display, Video, CTV/OTT, PDOOH, and other emerging formats. Working closely with Senior Programmatic specialists and managers, you will play a hands-on role in campaign execution, ensuring campaigns are delivered accurately and in line with client objectives. You will develop a strong understanding of the programmatic ecosystem and contribute to performance analysis and reporting. This role is ideal for someone eager to grow their programmatic expertise in a dynamic, fast paced agency environment.
Key Responsibilities
- Support the planning and activation of programmatic campaigns across DSPs (e.g. DV360, The Trade Desk, Google Ads), ensuring accurate setup and alignment with campaign objectives and KPIs.
- Assist in monitoring campaign performance, conducting regular optimizations to improve delivery, viewability, and efficiency.
- Collaborate with internal teams including media planning analytics, and creative to ensure seamless campaign execution. - Contribute to the preparation of campaign performance reports and post campaign recaps, drawing out key insights and learnings.
- Support the team in responding to campaign briefs, building programmatic proposals, and identifying suitable audience and inventory strategies.
- Maintain strong relationships with DSP and SSP partners to stay informed on platform updates, new inventory opportunities, and best practices.
- Stay current with industry trends, emerging technologies, and developments in the programmatic landscape.
- Be part of discipline team comprising of Programmatic capability experts, driving adoption of automation, AI-driven bidding, and predictive optimisation.
- Assist in the documentation of best practices, tests and learns, and campaign case studies. - Support and contribute to wider corporate culture initiatives within the company.
Requirements
- 1-3 years of experience in programmatic advertising, preferably in an agency environment.
- Foundational understanding of the programmatic ecosystem, including DSPs (e.g. DV360, The Trade Desk), and serving, and audience targeting.
- Exposure to omni-channel programmatic formats including Display, Video, CTV/OTT, and DOOH is a plus.
- Strong analytical skills with the ability to interpret campaign data and surface actionable recommendations.
- Proficiency in Microsoft PowerPoint and Excel.
- Familiarity with analytics and reporting tools such as Google Analytics or Data Studio is advantageous.
- Strong communication skills and a collaborative, team-player mindset.
- A proactive attitude, attention to detail, and eagerness to learn and grow in the programmatic space.
- Bachelor's degree or equivalent related experience.