33 Talent - Digital Engagement Manager (Paid Media)

Location: Singapore
Business sector: Digital Marketing & E-commerce
Job reference: 458497
Published: 7 months ago
The Company

The company is an integrated marketing agency that sprouted from start-up to MNC in the past 20 years.

With 30 offices globally, their APAC team provides integrated marketing services including but not limited to integrated communications, traditional PR, events, media relations, account-based marketing, and digital (social, performance, SEO/SEM, media buys, analytics, web development, etc.)

They partner with a diverse industry client list globally across consumer, innovation, and technology industries (Automotive, Lifestyle, Consumer Tech, Enterprise Tech, FMCG, Hospitality, government companies etc.)

So what is it for you?
  • You will get global trainings and career opportunities
  • You will work with bold and spirited colleagues in Singapore and other parts of the globe
  • You will have the opportunity to work with a broad range of clients
The Role

Working with the Senior AM, you will be responsible for planning, implementing, and reporting on multi-channel paid media campaigns across accounts in APAC.
You will be expected to will take a creative approach to develop paid media campaigns from concept to implementation while elevating key insights for internal and client stakeholders.
You are also expected to :  
  • Establish and maintain strong relationships with clients, establishing self and the company as an invaluable long-term partner for paid media and digital marketing services
  • Play an active role in client meetings, leading paid media reporting and providing recommendations.
  • Conducts audience and keyword research to implement effective multi-channel paid media campaigns
  • Optimize campaign, audience, creative, budgets and bids across multiple channels to achieve campaign goals
  • Coordinate with creative and content teams to develop ad copy and creative and iterate based on campaign performance
  • Identify growth and scale opportunities in other paid media and digital marketing channels
  • Maintain accurate budget tracking, communicating potential under or overspends with senior account leaders
  • Extract performance insights from campaign data, identifying relevant trends and proactive recommendations for both internal and client teams
  • Develop reports on paid media activities in order to demonstrate campaign impact, and alignment to clients' business objectives
& You... 

The person we are looking for is creative and open-minded with a proven track record of success in an agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search and display    

You have a strong understanding of the paid media space and of client business issues and requirements

You’ve worked for at least 3 years in a digital media agency environment  
The applicant will require the following: 
  • Extensive experience in marketing tools such as DV360, Search 360, Campaign Manager, Data Studio, Google Analytics, SEMrush
  • Strong research and analytics skills with a love for data
  • Strong project management skills with the ability to identify, manage and resolve issues
  • Superior communication skills – written and verbal

33 Talent

33 Talent is your integrated HR partner providing bespoke recruitment, HR consultancy, and coaching services into digital, data, and communications across APAC and the rest of the world.

When you put people first, amazing things happen. We’re empowering people to thrive by helping employers hire, engage and unleash the best fits for their business. Please get in touch or feel free to make referrals to diane@33talent.com - we'd love to hear from you!

33 Talent Singapore Private Limited
CEI Number: R1325376
EA License Number: 13C6298