Dentsu - Trafficking and Reporting Executive

Location: Singapore
Business sector: Digital Marketing & E-commerce
Job reference: 834772
Published: 3 months ago
About the job

The purpose of this role is to deliver regular reporting for Digital Marketing channels and campaigns, as well as audience, attribution and CRO (conversion rate optimisation) analysis.

Job Title:

Trafficking and Reporting Executive

Job Description:

About Dentsu International

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

Visit our website to discover more about what we do: www.dentsu.com

Ad Operations & Reporting Team:

Advertising Operations involves leading best practices in tracking, ad technology and reporting, with flawless setup and mapping of media campaigns. It is critical to ensure good quality data are passed through to the data warehouse and reporting outputs.

What will you bring and what you’ll help shape?

You enjoy working in a collaborative team environment and a “can do” attitude and have a desire to learn about the digital ad tech space. You have technical aptitude and enjoy hands-on learning in a fast-paced environment.

Working with one of Dentsu’s most prestigious global clients, as a Trafficking & Reporting Executive you'll work accurately to deliver trafficking of the client’s online media campaigns, help to maintain high standards in taxonomy and data-cleanliness. You’ll work efficiently and accurately to ensure the account is consistently meeting SLAs. You’ll develop expertise in online media and trafficking, QA and reporting as well as project management skills.

The role in depth:

Primarily the role will consist of the following work streams:

Trafficking

  • Accurately deliver trafficking for online media campaigns across all markets and lines of business, ensuring that all performance marketing activity is measurable
  • Ensure that all campaigns are trafficked in full accordance with the global taxonomy and within a 3-day SLA
  • Flag any process, data or taxonomic issues that you identify or from DX queries, including where briefs have been completed inaccurately or with missing information so that these can be resolved and fed back where necessary
  • Work closely with the wider trafficking and Data & Tech teams to support the development and improvement of ad operations processes and better reporting and visualisation
  • Provide onboarding and regular training to the wider account teams to maintain the high standards required for trafficking: briefing, processing and reviews


Project Management

  • Support the senior members in the team for special project execution
  • Display excellent project management abilities for all activities, ensuring all internal and external stakeholders are well informed throughout the entire process


Reporting & Data Quality

  • Support data QA process from initial weekly inspection of received data through to final monthly reconciliation
  • Support upkeep of weekly client facing Excel reports: refresh data, maintain pacing accuracy and general housekeeping of the reports
  • Provide expert knowledge for reporting queries from agency and client teams


Skills & Experience Required:

  • 1 year of ad operations or digital marketing experience
  • Desire to become expert in ad operations and trafficking of digital media campaigns
  • Initial experience of project management is advantageous but more important is the desire to learn
  • Knowledge of data visualisation tools, especially Datorama is advantageous
  • Diligent with a strong attention to detail and an appetite to grow and learn
  • Highly self-motivated and well-organized
  • Strong quantitative, analytical, problem-solving skills and excellent verbal / written communication
  • A self-starter with the ability to manage your own workload who can also work well in a team


Location:

Singapore

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent