Dentsu X - Client Executive

Location: Singapore
Business sector: Digital Marketing
Job reference: 857709
Published: 25 days ago
Startdate: 28 March 2024 - 28 March 2024

Planning:

  • Develop media strategy, channel recommendations and prepare the detailed media flowplan

  • Liaise with media owners for proposals

  • Experience with media planning and audience insights software

  • Collect and analyse data to determine best media mix for campaigns

  • Engage clients and creative agencies on day to day operations

  • Various campaign reports on local/regional/global levels

  • Ensuring all media goals and strategies are delivered and executed within budgets.

 
Buying:

  • Lead the implementational planning process

  • Negotiate with media owners for better rates and value adds

  • Book ads – both managed service and self-service

  • Prepare Copy Instructions/material specs

  • Liaise with media vendors & creative agencies for material submission

  • Digital ad ops (campaign set up on self-serve platforms

  • Tag ads and client’s site, ensure ads are properly served and tags are firing)

  • Monitor ads during campaign period, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billings

  • Implementation of plans through to their delivery and quality control of all buys.

  • Ensuring all media goals and strategies are delivered and executed within budgets.

  • Client liaison for campaign approvals.

  • Broad knowledge of media channels and familiarity with campaign evaluation metrics and media buying

  • Day to day management and ownership of implementation process. Ensure brief is delivered / brought to plan, within appropriate criteria (budget, target …).

  • Provide written brief to Buyers for all media.

  • Principal client contact for the whole implementation process (from presentation of detailed recommendations to negotiation and inventory management issues).

  • Timely delivery and upkeep of all relevant reporting systems and templates (media plans, contact reports, status reports).

  • Management of post campaign reporting that quantifies the value of the media strategy.

 
Client relationship management:

  • Day to day account management of key clients

 
Finance:

  • Ensure billing of invoices in internal systems and liaising with clients for PO’s

 
Managing specialist relationships:

  • Internal: Manage relationships with specialist teams internally - clear and accurate briefing of them.

  • External: Build effective working relationships with creative agency personnel plus other specialist agency personnel.