Iprospect - Manager, Digital Analytics

Location: Singapore
Business sector: Data Analytics
Job reference: 879490
Published: 19 days ago
About Dentsu Group (dentsu)
 

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
 
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
 
Job Description
  • Subject matter expertise in Google Analytics or Adobe Analytics 
  • Advising in data flows across a range of technologies (such as Data Management Platforms and Customer Data Platforms) as well as data visualization, analytics platforms and databases 
  • Business analysis; understand clients’ operations, processes and objectives 
  • Design new and improve existing analytical solutions  
  • Supervise and contribute to development work – in particular, develop junior team members’ skill and enthusiasm 
  • Be the analytics project owner and the key point of contact for both internal and external stakeholders 
  • Play a key role in mentoring junior colleagues including offshore colleagues, sharing best practices and conduct trainings .  
  • Contribute to new business initiatives, supporting the team in winning new work and clients
 
 
Essential qualities 
  • Proven experience in delivering complex technical projects.  A background in consulting, an internal delivery department, an agency or similar function is ideal. 
  • A skilled business analyst: able to ask the right questions of internal and external stakeholders to define, analyse and solve challenges, be they technical or commercial. 
  • A strong understanding of marketing; traditional media-only projects have given way to broader questions around brand and customer.  So, the ability to think with a similar scope will be key.  
  • Outstanding communication skills: an intuition, as well as methodology, for helping a diverse group understand what needs to be done and by when  
  • Great interpersonal skills: ability to build and maintain strong working relationships, as well as an empathy for resistance to change 
  • A willing mentor; acutely aware of the value in helping others learn 
  • Strong attention to detail and the curiosity to ask why a number is right or wrong.   
  • Ability to influence stakeholders without direct line management responsibility 
  • Gravitas to chair face to face as well as remote meetings