Media Monks - Marketing Analyst

Location: Singapore
Business sector: Data Analytics
Job reference: 610640
Published: over 1 year ago
In the Senior Analyst position, you will be an analytical storyteller, someone who can look at campaign data and see meaning, insights, ideas, opportunities and at the same time elevate the analysis and strategic thinking to become a true partner to our client, a large tech company. This is a role where you’ll focus on regional performance, partner with other analysts and work cross-functionally, to provide clarity on performance of various marketing channels, cutting through the noise to deliver actionable and important information or recommendations to our senior-level clients.

The ability to think on your feet, be scrappy and dive into the unknown will be your biggest asset, along with a solid analytical toolbox and commanding knowledge of multiple marketing channels.

The ideal candidate match for our culture is a go-getter who jumps on new opportunities, gets nerdy about what they do, and works fast and flexibly to get the job done.

What You'll Be Doing 

  • Work directly with clients to improve marketing strategy & revenue and help stakeholders make decisions.
  • Provide oversight & guidance to junior analysts; translating client’s asks to tactical work plans.
  • Analyze information and drive insights or suggestions to make initiatives more efficient and effective.
  • Present the information to senior clients. Create dashboards to measure the impact of all the acquisition strategies in place, using Google Analytics, DoubleClick, and other information source.
  • Think on your feet, developing creative strategic & analytical approaches to new or nebulous challenges.
  • Work may include development of automation tools (eg: digital tracking upload, alerts dashboard), data forecast and modeling.

Skills You'll Need

  • Bachelor's/ Master's degree in Data Science, Statistics, Economics, Quantitative Finance or other analytics-related field
  • Outstanding communication skills (verbal and written), with the ability to present results of complex analysis compellingly to both technical and non-technical audiences at executive level.
  • Ability to build strong relationships & rapport with clients
  • Ability to think strategically, execute effectively, and deliver high-quality work against tight deadlines.
  • Self-starter with strong time and project management skills, and high attention to detail. Startup attitude and a passion for building new products and businesses.
  • Solid technical skills using SQL, advanced Excel, Data Studio, or Tableau. Familiarity with Javascript, R, Python is a plus
  • Experience in experimental design, causal inference, and regression and classification models
  • Ability to learn IT systems quickly to extract and prepare required datasets for analytics
  • Strong critical thinking and business acumen, able to use data to drive actionable insights.
  • Passion for analyzing users’ behavior and market dynamics.