OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. So, they can learn faster and act faster. Create valued connections with customers. Build profitable business outcomes. And ultimately, win the future.
With more than 12,000 people working in over 100 countries, OMD is the world’s largest media network. Named Adweek’s Global Media Agency of the Year 2019, OMD is also currently ranked the world’s most effective media agency network in the Effie Effectiveness Index.
OMD is an Omnicom Media Group agency and part of Omnicom Group. Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC).
The Role
The Planner will be responsible for:
- Day-to-day campaign management of multiple client accounts
- Hands on management of paid online search, social campaigns
Reporting Structure:
- Reporting to line manager or Digital Director
- Working with other specialist business units within the agency network (Omnicom Media Group)
What You'll Be Doing
- Run performance campaigns across Paid Search (Google Ads/Microsoft Ads) and Paid Social (Facebook Ads/LinkedIn Ads/etc.)
- Work with the Manager to coordinate, formulate and execute multi-channel strategies
- Assist in the preparation and rationale of performance marketing recommendations and annual plan presentations
- Understand metrics and KPIs of account and continually suggest optimizations to improve campaign performance
- Provide SEM recommendations for bid strategies, quality score, and other advanced optimization techniques
- Effectively manage campaign budget spend by implementing relevant bidding strategies and keeping track of budget pacing
- Establish and maintain strong relationships with internal stakeholders, clients, and publishers
- Liaise directly with the clients for performance marketing specific discussions
- Develop and update client performance reports and analyze and format data, gather costs, supply insights and commentary
- Able to establish and maintain effective relationships within team, business units and client
- Work with Finance to resolve billing discrepancies
Skills You'll Need
- 1-2 years hands-on Search and Social campaign management experience required
- Basic experience of pulling Campaign Manager Floodlight reports is required
- Able to produce high quality work within a fast paced, dynamic environment
- Excellent verbal and written communication skills
- Experience with SA360, Google Analytics, or Adobe Analytics is a plus
- Develops knowledge of client’s business, competition and latest industry news and trends
- Completion of Google Certification Programs (Google Ads, SA360, Google Analytics) a plus
- Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
- Bachelor’s degree required
Personal Attributes
- Strong attention to detail
- Prior experience in a media agency preferred
- A ‘Can Do’ attitude
- Tenacious
- Business savvy
- Persuasive
- Ability to present and communicate ideas in a coherent and effective manner
- Great interpersonal and communication skills internally, with media owners and clients