Omnicom Media Group - Programmatic Specialist

Location: Singapore
Business sector: Data Analytics
Job reference: 614757
Published: 6 months ago
The Programmatic Trading team is the core of our organization, responsible for assisting the Client Solutions team in managing client relationships, setting up campaign strategies and monitoring campaign performance. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives, experience in digital display media optimization, deep analytical and data-enabled problem-solving abilities, and excellent account servicing skills.
What You'll Be Doing
  • Full accountability and responsibility of managing and optimizing complex programmatic campaign setups to deliver on business goals and objectives
  • Ensuring all media goals and strategies are delivered and executed within budgets.
  • Develop best practices around programmatic operations and optimization, and participate in the improvement of campaign management efficiency
  • Be a thought-leader to the entire programmatic team, facilitate and share knowledge internally around industry trends and topics
  • Always question status quo, seeking ways and opportunities to constantly testing and learning to improve performance for PHD’s client portfolio
  • Own daily operations and master trading-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges on behalf of clients
  • Manage client campaigns including: strategy development, project management, report delivery and client communication
  • Assist in the development of processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients.
  • Continually review campaign performance, develop optimization recommendations and ensure campaign recommendations are implemented (either directly or through partners)
  • Display organizational and leadership capabilities to track progress, execution and consistency of programs.
 Skills You'll Need

4-5 years of work experience in digital media with hands on experience of programmatic platforms, data analysis in Excel, including Pivot Tables & basic statistics
  • Advanced knowledge of DV360 and Amobee or TradeDesk
  • A developed understanding of and experience with Ad Trafficking and Operations (CM360)
  • Comfortable with ad verification and tag management (GTM)
  • Working knowledge of paid media analytics, tracking and reporting platforms
  • The ability to deal with macro and micro issues with equal enthusiasm and rigor
  • Strong written and verbal communicating skills
Personal Attributes:
  • A ‘Can Do’ attitude
  • Tenacious
  • Business savvy
  • Entrepreneurial
  • Persuasive
  • Leadership qualities
  • Great interpersonal and communication skills internally, with media owners and clients