SPH - Assistant Manager/Manager, Rewards and Loyalty Programme

Location: Singapore
Business sector: Digital Marketing & E-commerce
Job reference: 904440
Published: 15 days ago
Reporting to Head, Community Partnerships and Engagement, Chinese Media Group, you will be managing the Chinese Media Group rewards programme and gamification rewards platform to increase users engagement and loyalty towards the various titles under the Group.
Responsibilities:
  • To manage CMG's existing rewards programme, including working with partners to offer contests, giveaways, as well as leveraging on CMG’s events
  • To work closely with product managers and developers to develop a holistic gamification platform with sound logic to increase users engagement
  • To manage the rewards redemption and point system
  • To include the gamification platform as an integral part of the CMG rewards programme
  • To manage the P&L for the program and ensure that economic models and strategies around earning, redemption of loyalty points are in place
  • Identify strategic inbound and outbound opportunities to drive the adoption and engagement for the program at scale
  • To work closely with stakeholders from different business units to drive the success of the gamification and rewards efforts
Requirements:
  • Degree with at least 5 years of relevant work experience; Background in similar roles or familiarity with the media industry would be advantageous
  • Effectively bilingual in both English and Chinese (written and spoken) as this role supports Chinese publications
  • Strong analytical skills and ability to devise strategies and models
  • Outcome-driven with great initiative and problem solving skills
  • Highly organised, self-motivated with an impact-driven mindset to devise effective and creative solutions
  • Effective in business presentation
  • Keen sense and interest in latest digital technology developments, market trends, near-future trends and web technologies; Understanding of the digital space would be advantageous