WE Communications Senior Client Executive

Location: Singapore
Business sector: Digital Marketing
Job reference: 804030
Published: 7 months ago
Come join us as a Senior Client Executive, where you'll combine skills of digital & social acumen, business understanding and strategic thinking, BD, great client servicing, leadership and engagement!

Responsibilities

Media and Influencer Engagement:
  • Develop and lead communications plans and strategies.
  • Manage media/PR/influencer campaigns, including media events, analyst meetings, media tours, KOL/influencer/advocacy programmes
  • Deep knowledge and understanding of the media and KOL/influencer landscape in Singapore and/or APAC
  • Experience with analyst relations, government relations etc. is a bonus
  • Propose and develop editorial content and PR materials (eg. press releases, briefing documents, pitches, bylines, end of campaign reports etc.) with minimal supervision
  • Work with junior team members to guide them on editorial content creation
Digital & Social Acumen:
  • Assist in creating high-level digital/social media strategies that are integrated into communication plans
  • Engage with agency digital & monitoring divisions regarding client projects & deliverables
  • Experience in social media management, including community management, editorial calendars and metrics reporting
  • Serve as day-to-day contact for media/influencers; share knowledge
  • Conduct outreach relevant to integrated communication
  • Oversee management of reactive requests, proactively influence & garner coverage
  • Lead brainstorms & strategic campaign development
Client Servicing:
  • Maintain day-to-day contact with the client and ensure timely delivery of projects
  • Anticipate client communication challenges & develop recommendations
  • Develop & implement integrated communication strategies and plans
  • Manage specific projects that are part of a larger campaign
  • Develop and maintain trackers for projects
  • Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on client/business narrative
Business Acumen and Strategic Thinking:
  • Develop & own portions of a plan
  • Identify opportunities for cross-team integration
  • Share POV, knowledge & expertise with the team/ agency through presentations, brown bag sessions or development courses, etc.
New Business Development:
  • Become familiar with WE capabilities across the agency including global region specialties in comparison to competitor agencies
  • Assist with new business development, including taking an active role as part of the development/pitch team
  • Serve in a lead research role on organic growth new business efforts including sourcing and gathering audience, industry or competitor market data
  • Understand & identify potential opportunities to grow & diversify existing account
  • Begin to develop and nurture network of peer contacts outside the agency
People Leadership:
  • Be a peer resource to staff, interns & new hires
  • Build management skills by mentoring and managing junior level staff and account team
  • Take accountability for role on projects
  • Model agency values
  • Demonstrate ability to give/accept constructive feedback
  • Ability to manage multiple projects simultaneously
Requirements
  • A minimum of Diploma or Bachelor’s Degree in Communication or Business in Marketing
  • At least 2 years of working experience in the communication field, preferably from an agency environment. Any integrated communication experience would be a bonus
  • Good grasp and understanding of communication (knowledge/experience in traditional PR and/or social-digital media and marketing strategies, etc.)
  • Able to thrive in a fast-paced team environment (frequent tight deadlines, multitasking, etc)
  • Good speaking, writing, and communication skills in English
  • Any leadership experience mentoring a junior will be a plus
  • Strong interest in B2B Enterprise Technology, Corporate, Gov work will be a plus
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Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

Applicants are encouraged to submit their applications without their self-portrait, information on age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.