Amadeus - Principal Specialist, Field Marketing

Location: Singapore
Business sector: Digital Marketing
Job reference: 882850
Published: 4 days ago
Job Title - Principal Specialist, Field Marketing
Management activities: Reporting into the SEA Marketing head and working closely with other internal teams such as Sales, Product, Communications and other support functions to ensure the company's marketing efforts align with overall business objectives.
Execute marketing strategies, work with local partners and vendors, and analyze market trends to determine the most effective marketing techniques.
Help country managers (commercial) in the respective region and coordinate with other regions on company’s global strategy.
Field marketing activities: Provide marketing support to drive and executive programs, direct marketing, targeted advertising, event management (including invitations), sponsorships, social media, websites, digital / email campaigns at local level.
Plan the national marketing campaigns and define KPIs, and ensure they are aligned with the global strategy and KPIs.
Align on the plan with central Marketing & Strategy team, and ensure local context and specifics are  included in the global marketing plan.
Account-based marketing: Work closely with Account-Based country managers in reviewing the sales materials for individual accounts based on the challenges and objectives identified.
Support ABM country managers and plan advertising at local level (e.g. paid media, contextual ads, web personalization) to reach national sales targets.
Demand generation: Support lead generation activities to increase sales nationally. Align with regional managers to set KPIs at national level and review progress in line with global KPIs.
Run leads scoring process and support in digital leads nurturing process.
About ideal candidate:
  • Bachelors or a Masters degree in Marketing, communication with experience in B2B marketing.
  • Able to execute multiple, complex campaigns, while also managing and motivating internal stakeholders to strict campaign timelines Experience in Marketing Campaign Planning and execution, Field Marketing, Account Based Marketing, Sales, Advertising, and Budget Management.
Diversity & Inclusion
Amadeus aspires to be a leader in Diversity, Equity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience.  

Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.