About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comSkills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Reporting of the role
This role reports to: Senior Manager, Search
3 Best Things About The Job
This role reports to: Senior Manager, Search
3 Best Things About The Job
- Working in one of the most digitally advanced and forward-thinking media agency that is globally connected
- Working across a diverse and prestigious set of clients with varying objectives across a mix of performance channels.
- Develop your search skill set with exposure to planning, execution and optimisation process within the search environment.
Measures of success -
In Three Months
In Three Months
- Understand client’s business goals and marketing objectives and understand the role Search & eCommerce plays to drive their business forward.
- Great understanding of best practices and audit process to deliver best in class campaigns.
- Ad copy management – Reviewing ad copy performance and provide improvisations
In Six Months
- Continually building test and learn frameworks across all Search & eCommerce campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.
- Strong relationship with your team and senior stakeholders across the business
- Strong relationship with Search & eCommerce reps across key partners
- Contributing to campaign performance to drive continued efficiencies across all campaigns
- Independently respond to all day-to-day queries
In 12 Months
- Contribution to evolving best practices through testing Alphas/Betas.
- Exceeding client KPIs across all campaigns and growing business revenue through increased billings where possible.
- Contribution to Search strategies across new business pitches
- Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
Responsibilities of The Role
- Understanding of the relationship between Paid Search, marketplaces and other online and offline marketing activities including natural search and ideas for effective coordination
- Set-up, monitor, manage and optimise paid search and marketplace activity
- Be able to lead and provide strategic insights on Search matters to the clients you work with
- Complete daily run rates across a variety of accounts with ongoing commentary and actionable insights
- Provide on-time reporting to clients on key metrics and agreed KPIs
- Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns.
- Ongoing Search development and implementation. Supervise the implementation of all biddable media campaigns
- Keep abreast of current events, digital media trends and any target market industry trends that impact business
- Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and provide analysis and projections to support recommendations
- Design and implement or oversee implementation of single and multi-variant tests to increase campaign efficiency
- Supervise the implementation of all biddable media campaigns
What You Will Need
- At least 4 years’ experience in a digital marketing role with a focus on Search
- Google Ads Search, Display & Video Professional Certification
- Experience in running high-volume campaigns across Google Ads (Search, Display, App, PMAX, Video, etc.) Bing Ads, and Apple Search
- Good to have Ecommerce platform experience - Lazada, Shopee, Amazon, Citrus Ads
- Strategic mindset to building and deliver bid strategies and attribution models across Bid Management Platforms.
- Proven experience of on-going campaign optimisation to improve business objectives, such as ROAS and CPA. Able to deliver across a range of touch points; sales, store visits, online submissions, downloads etc
- Strong analytical mindset with attention to detail around data, insights and actions
- Great presentation skills
- Ability to work within and effectively manage a team, decisively organizing multiple assignments for both self and team direct reports
- Adherence to tight deadlines while delivering flawless work
- Excellent verbal and written communication skills
- Show ability in training and leadership capability
- Demonstrate genuine curiosity and interest in our clients & their business
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.