Dentsu - Content Strategist

Location: Singapore
Business sector: Digital Marketing
Salary: S$5900 to S$6000
Job reference: 483215
Published: about 2 years ago
Currently we are looking for Content Strategist to join our growing Singapore team. Sitting as part of the strategy department, you will be the voice of reason that represents the client’s end goals for the creative, account, and business teams.
As a Content Strategist, you’ll help our B2B clients identify or plan their content marketing efforts across channels – sales material, social media, blog, print, anything. You are the beacon for content quality by implementing good editorial practices via workshops, one-on-one sessions, guides and template toolkit development. We have a creative and copy team, so you won’t be doing all the writing.
We are looking for high-level thinkers who put themselves in the shoes of our clients’ customers. You must be a standout idea generator and problem solver with excellent communication skills. Most of all, you know how to direct and tell a great story to a different set of audiences.
Dentsu is the largest agency brand and fifth largest agency group in the world.

We provide a wide range of services in eight business domains:

  • Marketing
  • Digital Marketing
  • Creative Sphere
  • Promotions
  • Media Content
  • PR
  • Global Business

With more than 60,000 professionals in over 145 countries and regions, Dentsu identifies—through a variety of communication domains the core issues faced by our clients. We then provide the optimized, integrated solutions required to solve these issues.

What You'll Be Doing

  • Conceptualise a coherent content strategy across different content formats (blogs, social media, whitepapers, websites, video boards) by repurposing, creating, or curating content. Ensure that the content strategy achieves the business objectives
  • Use research to guide your work such as keyword research, desktop research, persona creation. You will be required to understand topic trends and customer thoughts.
  • Audit or measure content effectiveness by conducting content audits on a periodical basis
  • Develop guides and templates, content governance guidelines (style/voice, ToFU, MoFU, BoFU guides, content templates) and ensure they are met
  • Edit (and sometimes write) content such as corporate strategy decks, blog posts, whitepapers, landing pages, toolkits, infographics etc
  • Craft out content pillars and then oversee the writing tone and style guide for all content

Skills You'll Need

  • Curious and a self-starter
  • Collaborative and comfortable working in a matrix environment
  • Strong time management skills with an ability to prioritise
  • Ability to think quickly, solve problems and offer solutions
  • Strong accountability and responsibility with integrity and trust
  • Motivation to maintain and improve deliverable standards
  • Willingness to listen to feedback and use it to improve
  • Working from home: ability to responsibly manage tasks and deliver on time when left to your own devices