What You'll Be Doing
Planning:
- Assist on developing integrated and digital media strategy, channel recommendations, and preparation of media plans
- Liaise with media owners for proposals
- Collect and analyse data to determine best media mix for campaigns Engage clients and creative agencies on day-to-day operations
- Various campaign reports on local/regional/global levels
- Ensuring all media goals and strategies are delivered and executed within budgets
- Lead the implementational planning process - Ensure that campaigns are tracked and measured based on agreed KPIs, budgets and media efficiencies
- Negotiate with media owners for better rates and value adds
- Book ads – both managed service and self-service
- Liaise with media vendors & creative agencies for material submission ● Digital ad ops (campaign set up on self-serve platforms, tag ads and client’s site, ensure ads are properly served and tags are firing)
- Monitor campaign performance, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billings
- Client liaison for campaign approvals
- Provide written brief to Buyers for all media
- Principal client contact for the whole implementation process (from presentation of detailed recommendations to negotiation and inventory management issues)
- Timely delivery and upkeep of all relevant reporting systems and templates (media plans, contact reports, status reports)
- Day to day account management of key clients
- Ensure billing of invoices in internal systems and liaising with clients for PO’s
- Work with finance specialists to ensure timely and accurate treatment of invoices with external stakeholders
- Internal: Manage relationships with specialist teams internally - clear and accurate briefing of them.
- External: Build effective working relationships with client teams, agency partners plus other specialist agency personnel. This will include acting as first point of contact for operational issues.
Skills You'll Need
- Strong analytical skills, ability to relate results to client business objectives
- Balanced ability to perform analytically and creatively
- Ability to work through large volumes of data (i.e. number crunching) to form a coherent narrative and derive actionable insights
- Accuracy and attention to detail
- Compliance with deadlines
- Well organized multi-tasker able to work independently
- Excellent interpersonal skills and style, including face-face, email, and telephone manner
- Excellent planning and organizing skills
- Good PC skills, especially excel and PowerPoint
- Bonus: Prior experience with digital and/or integrated media planning
- Strong aptitude for learning and growth-oriented mindset
- Ability to build strong relations with colleagues, clients, and network partners
- Able to generate and present well-considered ideas and solutions
- Thrives in a fast-paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
- Can demonstrate good organizational skills and attention to detail
- Can multitask and change priorities rapidly and is effective under pressure
- High energy and an approachable manner
- Team player able to demonstrate high initiative and enthusiasm