Dentsu - Senior Client Executive/Executive- Media Planning

Location: Singapore
Business sector: Digital Marketing & E-commerce
Job reference: 606796
Published: 6 months ago
The purpose of this role is to be responsible for the smooth running of accounts and campaigns in the group, whilst managing and coaching the junior direct reports. 

What You'll Be Doing

  • Assist on developing integrated and digital media strategy, channel recommendations, and preparation of media plans 
  • Liaise with media owners for proposals 
  • Collect and analyse data to determine best media mix for campaigns  Engage clients and creative agencies on day-to-day operations 
  • Various campaign reports on local/regional/global levels 
  • Ensuring all media goals and strategies are delivered and executed within budgets 
Buying & Reporting: 
  • Lead the implementational planning process - Ensure that campaigns are tracked and measured based on agreed KPIs, budgets and media efficiencies 
  • Negotiate with media owners for better rates and value adds 
  • Book ads – both managed service and self-service 
  • Liaise with media vendors & creative agencies for material submission ● Digital ad ops (campaign set up on self-serve platforms, tag ads and client’s site, ensure ads are properly served and tags are firing) 
  • Monitor campaign performance, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billings 
  • Client liaison for campaign approvals 
  • Provide written brief to Buyers for all media
  • Principal client contact for the whole implementation process (from presentation of detailed recommendations to negotiation and inventory management issues)
  • Timely delivery and upkeep of all relevant reporting systems and templates (media plans, contact reports, status reports) 
Client relationship management: 
  • Day to day account management of key clients 
  • Ensure billing of invoices in internal systems and liaising with clients for PO’s
  • Work with finance specialists to ensure timely and accurate treatment of invoices with external stakeholders 
Managing specialist relationships: 
  • Internal: Manage relationships with specialist teams internally - clear and accurate briefing of them. 
  • External: Build effective working relationships with client teams, agency partners plus other specialist agency personnel. This will include acting as first point of contact for operational issues. 

Skills You'll Need

  • Strong analytical skills, ability to relate results to client business objectives
  • Balanced ability to perform analytically and creatively 
  • Ability to work through large volumes of data (i.e. number crunching) to form a coherent narrative and derive actionable insights 
  • Accuracy and attention to detail 
  • Compliance with deadlines 
  • Well organized multi-tasker able to work independently 
  • Excellent interpersonal skills and style, including face-face, email, and telephone manner 
  • Excellent planning and organizing skills 
  • Good PC skills, especially excel and PowerPoint
  • Bonus: Prior experience with digital and/or integrated media planning 
  • Strong aptitude for learning and growth-oriented mindset 
  • Ability to build strong relations with colleagues, clients, and network partners 
  • Able to generate and present well-considered ideas and solutions
  • Thrives in a fast-paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum 
  • Can demonstrate good organizational skills and attention to detail 
  • Can multitask and change priorities rapidly and is effective under pressure
  • High energy and an approachable manner 
  • Team player able to demonstrate high initiative and enthusiasm