Google - Marketing Analyst, Analytics

Location: Singapore
Business sector: Digital Marketing
Job reference: 483611
Published: 10 months ago
You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.
In this role, you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns. On a day to day basis, you will play a strategic and technical role in driving all things marketing analytics.
You'll define problems, develop metrics, extract data, and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion.
As a Marketing Analyst, you will be an expert within our team on all things that relate to media incrementally; web analytics and digital measurement methodologies. You will maintain a global consistency, while keeping regional focus.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
What You'll Be Doing
  • Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
  • Build measurement plans, tracking requirements, reporting, metrics, and benchmarks for our largest campaigns to understand the incremental impact of our marketing business growth (e.g., conversion lift tests, matched market analyses, and brand lift studies).
  • Analyze campaign results and report the media effectiveness across all stakeholder groups. 
  • Develop processes to ensure all stakeholders align and understand how we determine campaign success.
  • Conduct meta-analysis, find best practices, and bring and surface opportunities and risks otherwise not identified to stakeholders.

Skills You'll Need

Minimum qualifications
  • 5 years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing).
  • Experience in campaign brand lift measurement and using analytical insights to guide media planning and/or experience working in digital marketing (e.g., Analytics, Performance incrementally and Multi Touch Attribution).
Preferred qualifications
  • Bachelor's degree in Mathematics, Statistics, Engineering, Research Methods, Economics or a quantitative field.
  • Experience with data mining principles and querying large, complex data sets (e.g., using SQL for collecting data from multiple data systems).
  • Experience with data visualization (e.g., Looker or equivalent BI tool).
  • Experience in market research principles (e.g., sampling, question wording bias) and analysis of survey data (e.g., data segmentation and conjoint analysis).
  • Knowledge of statistical modeling techniques (e.g., Regression analysis such as Linear, Logistic, Ridge).