GroupM Nexus-Search Manager

Location: Singapore
Business sector: Digital Marketing
Job reference: 855654
Published: about 1 month ago
Startdate: 21 March 2024 - 21 March 2024
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Search Manager to join us at GroupM.
In this role, you will grow all aspects of Paid Search activity across a range of mid-tier agency clients, providing insight, strategy and high-quality deliverables in tandem with the SEO personnel and wider agency team.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Senior Manager, Search

3 Best Things About The Job
·         Working in one of the most digitally advanced and forward-thinking media agency that is globally connected
·         Working across a diverse and prestigious set of clients with varying objectives across a mix of performance channels.
·         Develop your search skill set with exposure to planning, execution and optimisation process within the search environment.

Measures of success -

In Three Months
·         Understand client’s business goals and marketing objectives and understand the role SEM plays to drive their business forward.
·         Great understanding of best practices and audit process to deliver best in class campaigns.
·         Ad copy management – Reviewing ad copy performance and provide improvisations
In Six Months
·         Continually building test and learn frameworks across all SEM campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.
·         Strong relationship with your team and senior stakeholders across the business
·         Strong relationship with SEM reps across key partners
·         Contributing to campaign performance to drive continued efficiencies across all campaigns
·         Independently respond to all day-to-day queries
In 12 Months
·         Contribution to evolving best practices through testing Alphas/Betas.
·         Exceeding client KPIs across all campaigns and growing business revenue through increased billings where possible.
·         Contribution to SEM strategies across new business pitches
·         Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group

·         You'll lead, and own, the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
·         Develop positive relationships with search community, vendors and Directors for optimal service levels and results
·         Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
·         Be a point-of-contact on a day-to-day communication with key clients
·         This is a management role, so you'll perform with minimal supervision
·         Monitor, track, and evaluate campaign performance analytics, based on client KPI targets and baselines.
·         Stay on top of the latest updates regarding tools and User Interfaces (Google Ads, Bing, Bid Management Platforms, eMarketer, SEMrush etc.)
·         Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.
·         Actively contribute to corporate initiatives, automation projects, process changes, and rollouts.
·         Build, or assist in crafting, POVs, standard methodologies, and key process documentation
·         Campaign Strategy definition and implementation, working closely with other internal departments to develop fully-integrated search campaigns
·         Analyze performance data and site analytics to develop insights for use in weekly/bi-weekly reports and present to the clients.
·         Creation and/or deployment of automation enhancements such as Google scripts or Excel scripts
·         Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

·         You'll join us because you have gained a minimum of 4 years of paid search campaign management experience
·         You'll have gained essential experience in Analytical Tools (Google Analytics, Web Trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
·         You'll be an emerging expert in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / ROAs, Impression Share)
·         Bid Management tools (DoubleClick Search) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.)
·         Certification within the last 12 months in Google Ads and Bing Ads
·         Certification in SA360 and/or Google Analytics is a plus
·         Experience meeting with and delighting clients is essential
·         Working knowledge of Organic Search is a plus
·         Working knowledge of Paid Social a plus
·         Working knowledge of Google scrips and Excel scripting as well as reporting automation a plus
·         Working knowledge of Google Data Studio, a plus
·         Strong desire to manage and mentor junior members of a team; prior experience as a manager a plus
·         Enjoy working in a dynamic and collaborative environment
·         Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
More about GroupM Nexus
GroupM makes advertising work better for people. 
GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes. 
Underpinned by our digital media philosophy – everything that can be addressable, should be, as long as it translates into value for our clients – GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce. 
As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.