- Position Responsibilities:
- Manage day-to-day operations of the programmatic campaigns (display, video, native, OOH), whilst maintaining a high standard of operational excellence.
- Coordinate with internal teams to ensure smooth delivery of the campaign, discuss and consult on improvement
- Execute cross channels strategies for clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPI’s.
- Work closely with media, tech and data vendors to understand their roadmaps and asses opportunities in relation to our clients.
- Devise and Execute A/B tests to drive continuous optimization, bringing learnings in to future campaign activities
- Measure and analyse results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.
- Understand organizational and product goals and map them to specific project deliverables.
- Partner with other digital channels to align overall strategy and message.
- Use data from various automated platforms to inform newer optimization and campaign strategies
Key Experience & Attributes:
- Minimum 1-2 years hands-on experience on Programmatic platforms like DV360, The TradeDesk, Xandr, Amazon etc. (PPC and other biddable media platforms is a plus), verification tools (IAS, DV, Nielsen DAR, Comscore vCE etc)
- Conceptual know-how of how technology plays a role in the overall digital landscape
- Additional platforms experience is an advantage: Flashtalking, Studio, Innovid, Facebook Business Manager, Google Analytics, Adobe Analytics, any DMPs
- Experience managing paid media campaigns for large-scale local/regional clients.
- Experience in campaign trafficking, tagging & executing A/B tests
- High level of Excel knowledge, including pivot tables, charts and formulae. SQL and python are a plus
- A curious mind with solid quantitative/analytical skills and strong attention to detail.
- Excellent written and verbal communication skills; comfortable presenting recommendations to all management levels as well as coordinating with publishers / key agency partners.
- Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment.