Iprospect Programmatic Trader

Location: Singapore
Business sector: Digital Marketing
Job reference: 858676
Published: 23 days ago
Startdate: 28 March 2024 - 28 March 2024

Job Description:

  • Position Responsibilities:

  • Manage day-to-day operations of the programmatic campaigns (display, video, native, OOH), whilst maintaining a high standard of operational excellence.

  • Coordinate with internal teams to ensure smooth delivery of the campaign, discuss and consult on improvement

  • Execute cross channels strategies for clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPI’s.

  • Work closely with media, tech and data vendors to understand their roadmaps and asses opportunities in relation to our clients.

  • Devise and Execute A/B tests to drive continuous optimization, bringing learnings in to future campaign activities

  • Measure and analyse results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.

  • Understand organizational and product goals and map them to specific project deliverables.

  • Partner with other digital channels to align overall strategy and message.

  • Use data from various automated platforms to inform newer optimization and campaign strategies

Key Experience & Attributes:

  • Minimum 1-2 years hands-on experience on Programmatic platforms like DV360, The TradeDesk, Xandr, Amazon etc. (PPC and other biddable media platforms is a plus), verification tools (IAS, DV, Nielsen DAR, Comscore vCE etc)

  • Conceptual know-how of how technology plays a role in the overall digital landscape

  • Additional platforms experience is an advantage: Flashtalking, Studio, Innovid, Facebook Business Manager, Google Analytics, Adobe Analytics, any DMPs

  • Experience managing paid media campaigns for large-scale local/regional clients.

  • Experience in campaign trafficking, tagging & executing A/B tests

  • High level of Excel knowledge, including pivot tables, charts and formulae. SQL and python are a plus

  • A curious mind with solid quantitative/analytical skills and strong attention to detail.

  • Excellent written and verbal communication skills; comfortable presenting recommendations to all management levels as well as coordinating with publishers / key agency partners.

  • Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment.