What You'll Be Doing
- Run performance campaigns across Paid Search (Google Ads/Microsoft Ads) and Paid Social (Facebook Ads/LinkedIn Ads/etc.)
- Work with the Manager to coordinate, formulate and execute multi-channel strategies
- Assist in the preparation and rationale of performance marketing recommendations and annual plan presentations
- Understand metrics and KPIs of account and continually suggest optimizations to improve campaign performance
- Provide SEM recommendations for bid strategies, quality score, and other advanced optimization techniques
- Effectively manage campaign budget spend by implementing relevant bidding strategies and keeping track of budget pacing
- Establish and maintain strong relationships with internal stakeholders, clients, and publishers
- Liaise directly with the clients for performance marketing specific discussions
- Develop and update client performance reports and analyze and format data, gather costs, supply insights and commentary
- Able to establish and maintain effective relationships within team, business units and client
- Work with Finance to resolve billing discrepancies
Skills You'll Need
- 1-2 years hands-on Search and Social campaign management experience required
- Basic experience of pulling Campaign Manager Floodlight reports is required
- Able to produce high quality work within a fast paced, dynamic environment
- Excellent verbal and written communication skills
- Experience with SA360, Google Analytics, or Adobe Analytics is a plus
- Develops knowledge of client’s business, competition and latest industry news and trends
- Completion of Google Certification Programs (Google Ads, SA360, Google Analytics) a plus
- Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
- Bachelor’s degree required
Personal Attributes:
- Strong attention to detail
- Prior experience in a media agency preferred
- A ‘Can Do’ attitude
- Tenacious
- Business savvy
- Persuasive
- Ability to present and communicate ideas in a coherent and effective manner
- Great interpersonal and communication skills internally, with media owners and clients