About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Purpose
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Prime Video Client Lead, SEA/MENA at OpenDoor, WPP’s bespoke global operating model for Amazon.
About WPP and OpenDoor
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
About the Role
We’re looking for a seasoned and strategic client services leader to join the OpenDoor team as Regional Client Lead for Prime Video, based in Singapore. This role oversees Southeast Asia and MENA, spanning seven countries, and is instrumental in delivering the OpenDoor model across regional teams and hubs.
As the Regional Client Lead, you serve as a trusted advisor to Prime Video’s regional marketing teams—helping shape solutions to business challenges, overseeing agency delivery, and advancing strategic thinking that drives growth. You are responsible for ensuring the right agency capabilities are curated and deployed effectively in service of the client strategy—partnering closely with the Regional Strategic Planning Lead to ensure client goals are met through strong strategic foundations.
You’ll work closely with agency specialisms in data, planning, activation, and measurement to deliver marketing that’s insight-led, operationally sound, and culturally resonant. You’ll also identify and unlock growth opportunities within the region, expanding scope and services under the OpenDoor umbrella.
This role supports WPP’s broader commitment to delivering consistent, world-class service across Amazon’s portfolio—including Prime Video, XCM, and RMI—by embedding excellence, accountability, and agility into everything we do
Prime Video is Amazon’s global streaming destination, offering a vast selection of movies, series, documentaries, and live sports. The Prime Video marketing division leads all communications for the platform, promoting major tentpole titles such as Fallout, The Boys, The Lord of the Rings: The Rings of Power, and the upcoming highly anticipated series Blade Runner 2099. Prime Video also delivers exclusive live sports coverage, including the Premier League, NBA, and major tennis tournaments like the US Open. Prime video is made up of multiple verticals including SVOD, AVOD, TVOD and 3rd Party Channels. OpenDoor serves as Prime Video's media partner across all territories except North America and Latin America, playing a significant role in Amazon’s global marketing efforts and helping to drive engagement and growth worldwide.
Responsibilities
Client Leadership & Strategic Partnership
- Act as the day-to-day lead for Prime Video in SEA and MENA, accountable for overall client satisfaction and delivery across all workstreams.
- Become a trusted strategic partner—deeply understanding the client’s business, challenges, and growth priorities, and offering proactive insights and solutions.
- Lead the agency’s response to client briefs, ensuring work is strategically aligned, creatively ambitious, and operationally sound.
- Champion collaboration across teams and specialisms to deliver consistent, high-quality work that pushes thinking and exceeds expectations.
- Be the client’s advocate within the agency—ensuring specialist teams stay aligned to the brief, the business goals, and the agreed scope of work.
- Offer thought leadership in entertainment marketing to both the client and internal teams, drawing on industry trends, category expertise, and global learning.
- Spot and convert opportunities for additional engagement and value creation—expanding OpenDoor’s impact and influence in the region.
Collaboration Across Specialisms & Markets
- Drive collaboration across agency specialisms (planning, data, activation, measurement) to ensure integrated, insight-led delivery.
- Build strong relationships with local market teams to ensure regionally consistent yet locally resonant work.
- Lead with a continuous improvement mindset—challenging the status quo and leveraging both OpenDoor innovations and evolving client needs.
- Align and guide teams around a shared vision, fostering a culture of excellence and accountability across the matrix.
Commercial & Operational Excellence
- Own the regional scope of work, ensuring all deliverables are clearly defined, resourced, and delivered profitably.
- Maintain full visibility into financial performance, including forecasting, POs, fee tracking, and budget reconciliation—working closely with commercial teams.
- Be accountable for meeting Amazon’s PBR (Partner Business Review) metrics, ensuring performance data is monitored and acted upon regularly.
- Proactively address operational or financial issues, escalating and resolving quickly to maintain trust and efficiency.
Team Leadership & Development
- Lead and support the regional Prime Video team, ensuring clear roles, high engagement, and consistent delivery across markets and disciplines.
- Guide, mentor, and develop team members—fostering career growth, role clarity, and a sense of shared purpose.
- Encourage a high-performance culture rooted in curiosity, accountability, and collaboration.
Qualifications
- Proven track record in senior client leadership roles within media, entertainment, or integrated marketing environments—ideally across multi-market or matrixed organizations.
- Demonstrated success managing large-scale client relationships, with responsibility for delivery excellence, commercial performance, and long-term client growth.
- Experience leading cross-functional agency teams, including media, strategy, activation, and data specialists, with a focus on integrated delivery and outcomes.
- Strong commercial acumen, with experience in managing scopes of work, forecasting, profitability, and performance metrics (e.g., PBR).
- Excellent communication, influence, and relationship-building skills—confident engaging at all levels, including C-suite, and managing senior client expectations.
- Operationally strong, with a solutions-oriented mindset and ability to navigate ambiguity, problem-solve quickly, and drive alignment across diverse teams.
- Proven ability to lead and grow high-performing teams; committed to mentoring, talent development, and building a culture of accountability and collaboration.
- Deep understanding of the media and entertainment landscape, including platform dynamics, content ecosystems, and regional market nuances.
Bonus Points
- Experience working with or within Amazon, or familiarity with their ecosystem, leadership principles, and operating mechanisms (e.g., narrative writing, working backwards).
- Knowledge of Southeast Asia and/or MENA markets and cultural context.
- Experience in matrixed environments or bespoke client models (e.g., holding company solutions like OpenDoor, Power of One, Team X, etc.)
Benefits of OpenDoor
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.