In this role, you will grow all aspects of paid marketing activity across a range of mid-tier agency clients, providing insight, strategy and high-quality deliverables in tandem with the SEO personnel and wider agency team.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
GroupM is the world’s largest media investment company and are a part of WPP.In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Performance Executive/Senior Executive to join us at Essence, MediaCom, Mindshare or Wavemaker.
3 best things about the job
- A chance to run a newly created team and join one of Singapore's top places to work.
- Working across a diverse and prestigious set of clients with varying objectives across a mix of performance channels.
- Develop your skill set with exposure to media planning and buying process across online and offline.
In three months
- Understand client’s business goals and marketing objectives and understand the role paid media plays to drive their business forward.
- Great understanding of best practices and audit process to deliver best in class campaigns.
In six months
- Continually building test and learn frameworks across all paid media campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.
- Strong relationship with your team and senior stakeholders across the business
- Strong relationship with performance marketing reps across key partners
- Contributing to campaign performance to drive continued efficiencies across all campaigns
In 12 months
- Contribution to evolving best practices through testing Alphas/Betas.
- Exceeding client KPIs across all campaigns and growing business revenue through increased billings where possible.
- Contribution to performance strategies across new business pitches
What You'll Be Doing
- Understanding of the relationship between Paid media and other online and offline marketing activities including natural search and ideas for effective coordination
- Set-up, monitor, manage and optimise paid media activity
- Complete daily run rates across a variety of accounts with ongoing commentary and actionable insights
- Provide on-time reporting to clients on key metrics and agreed KPIs
- Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns.
- Ongoing paid media strategy development and implementation
Skills You'll Need
- Experience in a digital marketing role with a focus on SEM, Social Channels.
- Google Ads Search & Google Ads Fundamentals Certification
- Experience in running high-volume campaigns across Google Ads (AdWords), Bing Ads, UAC and Apple Search Strategic mindset to building and deliver bid strategies and attribution models across Google Search Ads 360, Kenshoo etc.
- Proven experience of on-going campaign optimisation to improve business objectives, such as ROAS and CPA. Able to deliver across a range of touch points; sales, store visits, online submissions, downloads etc
- Strong analytical mindset with attention to detail around data, insights and actions
- Great presentation skills