Waggener Edstrom - Senior Strategist

Location: Singapore
Business sector: Digital Marketing & E-commerce
Job reference: 614489
Published: about 1 month ago
3 best things about the job 
  • An opportunity to be part of the driver's seat of building an agency of the future and influencing the culture 
  • Contribute to growing APAC capabilities and centre of excellence   
  • Have an idea you believe in? Let's make it happen. WE is entrepreneurial and agile like this.
This role reports to WE’s Digital Experience & Technology (DXT) team lead in Singapore and has 1-2 direct reports. The intersection of data, creativity, and digital technologies/experience is the sweet spot of DXT. It is the innovation and transformative communications arm of WE.  

What You'll Be Doing

Strategy & Consulting
  • Lead brand, communications, and campaign strategy for key clients across B2C, B2B and G2C portfolio; 1 key travel client will be an anchor portfolio
  • Conduct sound research through data-informed methodologies to uncover and deliver unexpected insights that drive strategic creative programming and ladder up to program objectives 
  • Contribute to or lead brainstorm and strategy sessions for current client and/or new business opportunities, crafting creative briefs, vetting ideas, and leading development into actionable concepts 
  • Maintain a high quality of work across the entire strategy phase including drafting briefs, audience personas, insights, narratives, strategic frameworks, customer journeys, channel plans, measurement frameworks and program KPIs
  • Collaborate with cross functional teams to consult, create, and inspire clients with data-backed, digital-first communications and content marketing 
  • Direct interaction and consult with clients and senior stakeholders
  • Proactively identify new opportunities for client growth with business leads
  • This role may require some supervision of social and B2B marketing strategies, as assigned

Management & Business Building
  • Assist Practice Leader to spearhead the strategy function and direction for the organization including capabilities development, team’s growth, and expansion plan
  • Mentor and actively supervise career growth of at least 1-2 strategists
  • Lead the evolution and commercialisation of WE’s strategy offerings in areas of communications innovation, data and predictive behaviourial intelligence (STITCHED)
  • Drive training and improvement of research and planning skills across the office
  • Proactive role in improving internal research and planning processes including refreshing tool stack, partnerships, research methodologies and WE’s strategy framework
  • Contribute to WE’s Intellectual Property (IP) or thought-leadership programmes
Skills You'll Need
  • 5-8 years of experience in strategy role or at a brand, integrated marketing, digital or communications firm 
  • While we are seeking for a strategist from upstream planning, brand and communications experience, a good understanding of marketing touchpoints is a must; other experiences such as social, media, UIUX and service design will be a bonus
  • Understands the role of content marketing, earned media and PR in integrated communications strategies
  • Entrepreneurial and experimental in evolving the role of strategy in marketing and communications including exploring and embracing new technologies in data, insights and creative production 
  • Show a general curiosity and hunger to learn about everything. Great planners constantly ask “why.” 
  • Working knowledge in tools similar to Newswhip, Talkwalker, Social Bakers, Foresight Factory etc. 
  • Inquisitive and resourcefulness – you don't settle for "business as usual" 
  • Able to adapt to new conditions and fast-paced environment 
  • Self-motivated and self-starting personality