WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary and Impact
Reporting of the role
This role reports to: Senior Manager, Search
3 Best Things About The Job:
- Working in one of the most digitally advanced and forward-thinking media agency that is globally connected
- Working across a diverse and prestigious set of clients with varying objectives across a mix of performance channels.
- Develop your search skill set with exposure to planning, execution and optimization process within the search environment.
In Three Months
- Understand client's business goals and marketing objectives and understand the role SEM plays to drive their business forward.
- Great understanding of best practices and audit process to deliver best in class campaigns.
- Ad copy management - Reviewing ad copy performance and provide improvisations
- Continually building test and learn frameworks across all SEM campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.
- Strong relationship with your team and senior stakeholders across the business
- Strong relationship with SEM reps across key partners
- Contributing to campaign performance to drive continued efficiencies across all campaigns
- Independently respond to all day-to-day queries
- Contribution to evolving best practices through testing Alphas/Betas.
- Exceeding client KPls across all campaigns and growing business revenue through increased billings where possible.
- Contribution to SEM strategies across new business pitches
- You'll lead, and own, the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
- Understand the client's product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
- Be a point-of-contact on a day-to-day communication with key clients
- Monitor, track, and evaluate campaign performance analytics, based on client KPI targets and baselines.
- Stay on top of the latest updates regarding tools and User Interfaces (Google Ads, Bing, Bid Management Platforms, eMarketer, SEMrush etc.)
- Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.
- Actively contribute to corporate initiatives, automation projects, process changes, and rollouts.
- Build, or assist in crafting, POVs, standard methodologies, and key process documentation
- Campaign Strategy definition and implementation, working closely with other internal departments to develop fully-integrated search campaigns
- Analyze performance data and site analytics to develop insights for use in weekly/bi-weekly reports and present to the clients.
- Creation and/or deployment of automation enhancements such as Google scripts or Excel scripts
- Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
Qualifications:
- You'll join us because you have gained a minimum of 4 years of paid search campaign management experience
- You'll have gained essential experience in Analytical Tools (Google Analytics, Web Trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
- You'll be an emerging expert in Pay-Per-Click (PPC) optimization techniques (ROI / CPA/ CPL/ ROAs, Impression Share)
- Bid Management tools (DoubleClick Search) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.)
- Certification within the last 12 months in Google Ads and Bing Ads
- Certification in SA360 and/or Google Analytics is a plus
- Experience meeting with and delighting clients is essential
- Working knowledge of Organic Search is a plus
- Working knowledge of Google scrips and Excel scripting as well as reporting automation a plus
- Working knowledge of Google Data Studio, a plus
- Strong desire to manage and mentor junior members of a team prior experience as a manager a plus
- Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.