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WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary and Impact
We are currently looking for a Manager, Performance to join us. You will be responsible the entire end to end of campaign management process to support WPP Media agencies and clients.
The WPP Media Social team is responsible for best-in-class activation across Social platforms and to help achieve campaign KPls. They are also supporting the delivery of tasks such as reporting output, offer insights and recommendations across strategic planning and agency pitches.
In this role, you will be responsible to manage the biddable operations across social platforms and be the single point of contact for internal and external stakeholders. You will be responsible for achieving campaign deliveries, troubleshooting campaign issues, providing key insights for social activations under your purview
Reporting of the role
This role reports to the Team lead
3 best things about the job:
- Working in one of the most digitally advanced and forward-thinking media agency that is globally connected
- The position will provide you with opportunities to challenge yourself to bring in new thinking and provide value in digital planning
- An opportunity to work with and learn from highly experienced, action-oriented media practitioners
In three months:
- Become knowledgeable of the client's business, ways of working, key client teams and internal teams, and the brand objectives for 20-21
- Seamlessly running operations on Social biddable platforms such as like Facebook, Twitter, Tiktok and Linkedln
- Understand client processes & liaise with the Planning and Campaign Delivery team to help plot optimization steps and opportunities
- Clear understanding of reporting requirements and ensure timely reporting to agency teams for taking effective decisions
- Regularly attend weekly/monthly calls with internal teams & clients providing status and updates on live local market plans, highlight issues or best practices, next steps/recommendations, if any.
- Engage regularly with Search and Ad Ops team to get learnings and build cross platform strategies
- Establish ways of working with planning team and become the go to person for social platform related queries
- Be on top of campaigns that are currently live in markets and share industry best practices or suggestions to improve the performance further
- Connect with the platform teams on a weekly/monthly basis from Facebook, Twitter, etc. to discuss campaign performance & issues, learn about new alphas/betas, align test and learn plans to achieve best-in-class results for the brand
- Continually building test and learn frameworks across all platforms, ensuring tests reach significance where learnings / next steps can be communicated to clients.
- Regularly liase with the internal planning and performance team to share positive results or recommend new properties as part of the learning and scale up plan for other markets
- Gain trust and confidence of all relevant stakeholders - global and local client teams and in markets teams
In 12 months:
- Guiding planning teams on the campaign output, prepare and present media recommendations for ongoing client communication plans to senior global clients for approval/ feedback
- Exceeding client KPls across all campaigns and help to grow business by suggesting new ideas and services to the biddable/market leads
Responsibilities of the role:
- Day to day business management - Work across all aspects of the biddable business for client, campaign operations, regular analysis of live campaigns, raise any alarms in case of any issues, recommending new products
- Biddable Excellence - Ensuring gold class delivery on campaign while following the excellence frameworks and best practices followed by the brand
- Network Management - Learning how to work with multiple markets and cultures and developing a good relationship with agency and client teams across the region and globe.
- Planning Input
- Understand the client's objectives and recommend appropriate biddable plan basis the brief
- Lead biddable operations and effectively manage & optimize campaigns budgets, targeting, bid strategies, etc. to achieve the KPI
- Analyze Competitor's activity & keep a lookout for industry/category trends to recommend the right course of action
- Contribution to the campaign strategies from a biddable perspective
- Weekly/Monthly calls with internal client team on campaign performance and align on any recommendations
- Reporting - Timely reporting for all biddable platforms like Facebook, Google, Twitter, Campaign Manager, Analytics, etc. to the market teams and the client to take the right decisions.
- Team Development - Share regular updates on new products or positive campaign results with larger team so that other markets can also adopt the learnings
What you will need:
- 3 - 5 years of operational experience across biddable social platforms such as Facebook and lnstagram, LinkedIn
- Experience on platforms such as TikTok Ads, Twitter and Snapchat is good to have
- Facebook Blueprint Certifications is good to have
- Up-to-date knowledge of best-in-class practices in digital marketing
- Strong analytical mindset with attention to detail around data, insights and actions
- Excellent communication skills and teamwork
- Proficient in excel and PowerPoint
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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