About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Role Summary and Impact
We are currently looking for a Senior Programmatic Executive to join our Programmatic trading team. You will work closely with all other teams within the GroupM family to drive programmatic planning, execution, analysis and insights etc. We are looking for someone with a positive attitude, enthusiastic and is flexible in embracing changes and new challenges.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise
Responsibilities of the role:
- Handling platforms like Display & Video 360, Campaign Manager, The Trade Desk, Xandr, Google Analytics etc.
- Understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, audience targeting.
- Expertise in managing performance driven clients to drive ecommerce sales.
- Manage your workflow and responses to ensure agreed deadlines are met, we are obliging with our service level agreements and executing tasks with 100% accuracy.
- Review the campaign brief and generate programmatic media plan to deliver client objectives
- Undertake the campaign set up process for all campaigns within your portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practice.
- Monitoring the success of Campaigns through Google analytics, DSP UIs, Automation Dashboards
- Accountable for the ongoing management of campaign budgets and daily spend levels, and constant monitoring of tracking to performance goals.
- Analyze ongoing results to identify campaign trends and key insights, and provide thoughtful recommendations to ensure we meet and exceed client goals.
- Demonstrate strong knowledge of the programmatic/performance campaign eco-system
- Demonstration of strong fundamentals of Brand Safety, Viewability and Adfraud.
- Execution of various type of programmatic deal types.
- Work closely with the line manager to manage markets, supporting across day-to-day campaign management responsibilities.
- Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.
Measures of success –
In three months:
- A strong understanding of the client’s brands and products
- A keen understanding on the various platforms and systems which power digital media
- Gained certification on major programmatic platforms
- Develop relationships and earn trust with your own team and client teams / local market operation teams
In six months:
- Become a trusted advisor and partner to your client/market team
- Be able to provide optimization suggestions and work with programmatic director to improve campaign performance
- Oversee effective and accurate optimizations and delivery of campaigns
In 12 months:
- Developed your knowledge of other online products and strategies.
- Develop and identify gaps/processes/tools to improve campaign performance and efficiency
- Become a trusted advisor to your client teams
Minimum qualifications:
- 2 years professional experience with digital media preferably within a media agency/publisher trading desk
- Hands on experience and knowledge in programmatic optimisation
- Experience in campaign implementation, optimization and reporting
- Understanding of Adserver, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, brand safety, viewability, adfraud.
- Competent in all Microsoft office software
- Be organized and have a high attention to detail
- Demonstrate problem-solving skills, financial and numerical astuteness
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.