Job Description:
- Analysis of quantitative (e.g., surveys, intent data, performance datasets) and qualitative data (e.g., interview transcripts, open-ended responses) to surface clear patterns, tensions, and opportunities
- Synthesis of findings into full end-to-end reports, including conclusions and implications based on aggregated insights across multiple data sources
- Presenting data and insights in engaging, actionable, and commercially relevant ways for both client and internal stakeholders
- Using Q for data setup, cleaning, and analysis, and Excel where appropriate for exploratory analysis, modelling, and validation
- Applying statistical reasoning and advanced analytical techniques (e.g., segmentation, propensity modelling, correlation analysis) when required to answer complex business questions
- Script testing and questionnaire validation, including routing, logic, and user experience, alongside fieldwork management covering data quality, quotas, and progress tracking
- Conducting desk research and market scanning across a range of sources to uncover relevant secondary data, trends, and contextual inputs
- Leading day-to-day client and stakeholder communications, providing clarity, direction, and strategic counsel throughout project delivery
- Leading defined sections of insight and strategy presentations to clients and account teams, confidently articulating implications and recommendations
- Pulling and interpreting data from relevant audience and market insight tools to support strategy leads across B2B projects, including account-based marketing (ABM), segmentation, and targeting initiatives
- Supporting new business and growth efforts on an ad-hoc basis, including participation in scoping discussions, proposal development, and selected sales calls
- Collaborating closely with strategy, activation, creative, and client leadership teams to translate insight into integrated, actionable solutions
Location:
Singapore
Brand:
Dwa